Nike will resume selling products directly on Amazon after a six-year hiatus, having left the platform in 2019 due to concerns over counterfeit goods and a focus on direct-to-consumer sales. As part of this transition, Nike plans to increase prices on most of its sneakers and apparel starting June 1st, with certain items seeing price hikes of $2 to $10. Additionally, third-party sellers on Amazon have been instructed to cease selling specific Nike products by July 19th.
