The NFL announced a partnership with YouTube, adding it to the list of streaming services for watching games in 2025, which includes Amazon Prime, Netflix, Peacock, and others. This expansion aims to attract younger viewers and create competition among broadcasters, with the potential for increased revenue from future bidding wars. Although NFL TV ratings dipped slightly in 2024, the league remains highly popular, with many of its events among the top-rated shows, and streaming platforms like Amazon and Netflix reporting significant viewership increases.
