‘Never refer to us as Tottenham’ may seem a small edict but it says a lot about the modern game

In a rooftop bar conversation, the mention of Folkestone Invicta football club led to an awkward moment, highlighting the uniqueness of the club’s name. Tottenham Hotspur now insists on being referred to as ‘Spurs’ or ‘Tottenham Hotspur Football Club’, sparking debate among fans about the trend of clubs prioritizing branding over tradition. This move reflects a larger trend in football where clubs are altering their names and logos for trademarking and marketing purposes, signaling a shift in the sport’s identity and culture.

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