NFL on Netflix sets streaming marks on Christmas

On Christmas Day, the NFL and NBA both saw high viewership numbers, with Netflix streaming record-breaking NFL games and the NBA experiencing its best holiday ratings in five years. The NFL games, including the Baltimore Ravens’ and Kansas City Chiefs’ victories, drew in a total of 65 million U.S. viewers, while the NBA’s five-game lineup averaged about 5.25 million viewers per game. The NFL’s partnership with Netflix proved successful, with the games becoming the second- and third-most popular live titles in Netflix history, surpassing the previous year’s viewership numbers.

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