MrBeast's "retention editing", which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos (Taylor Lorenz/Washington Post)

Taylor Lorenz / Washington Post:
MrBeast’s “retention editing”, which uses quick cuts and loud sounds, took over social media, but may fade away as the YouTuber shifts to slower, focused videos  —  The popularity of so-called retention editing made a generation of creators go viral, but when every video looks the same it’s harder than ever to stand out