Company rescues rejected produce from grocery stores.

Monticello, Florida is home to Florida Georgia Citrus, a family farm that produces satsuma mandarins, some of which are considered imperfect by grocery store standards. Owner Kim Jones discards rejected fruit, contributing to the 20 billion pounds of produce wasted annually by U.S. grocery stores. In response, Misfits Market was founded by Abhi Ramesh in 2018 to sell rejected produce online, saving 200 million pounds of food from being thrown out. Customers like Jojo Cheng appreciate the discounts and variety offered by Misfits, highlighting the positive impact on reducing food waste.

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