Milestone clients and compelling creative: Leisa Wall’s year in review

In 2024, StopPress interviewed Leisa Wall, Co-Chief Creative Officer at FCB Aotearoa, to reflect on the year and discuss upcoming trends. FCB Aotearoa celebrated long-lasting partnerships with clients like Mitre 10 and Pak n Save, utilized digital technology and AI for impactful results, and highlighted the power of storytelling in the industry. Their biggest challenge was getting a team member to wear shoes, and they look forward to continuing impactful work in 2025, particularly in road safety campaigns.

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