Bookmark Article
Michael Jordan will return to the NBA spotlight as a special contributor for NBC’s coverage starting in the 2025–26 season, as announced during the network’s Upfront presentation. This move follows NBC’s recent 11-year deal to broadcast NBA games and marks Jordan’s first media role related to the league since his retirement in 2003. Despite his billionaire status and private lifestyle, this opportunity may allow Jordan to reshape his public image and reconnect with fans, mirroring Tom Brady’s transition to sports media, albeit under the increased scrutiny of modern social media.
