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Meta, formerly Facebook, plans to integrate AI bots into its social media platforms to boost engagement with its three billion users, creating AI-generated “characters” that interact with real users. Users can create AI bots on Instagram and Facebook that mimic their personalities, with the aim of attracting younger audiences. While the company is developing these AI products to enhance entertainment and engagement, critics warn of the risks of potential misuse and the spread of false narratives through AI-generated content on social media.
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