Meta CMO to publish new book for marketers | News

Meta’s chief marketing officer, Alex Schultz, is set to release a book on digital marketing titled CLICK HERE: The Art and Science of Digital Marketing and Advertising on October 7, 2025, in partnership with Wildfire and Little, Brown and Company. The book aims to provide guidance to digital marketers on customer identification, channel selection, creative content testing, AI utilization, and campaign performance measurement, filling a gap in literature for modern digital channels. Proceeds from book sales will be donated to education-focused charities, as Schultz, with over 20 years of experience in business growth, shares insights gained from his career at Meta and guiding startups like Airbnb and Coursera.

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