'Maybe they were going to kill me,' Valeria Marquez said minutes before being shot

Valeria Marquez, a 23-year-old Mexican beauty influencer, was shot dead during a TikTok livestream in her salon on May 13, 2025. Just before the shooting, she expressed fear about a masked man delivering a “very expensive” gift, and shortly after responding to an off-screen voice, the livestream was muted. Authorities suspect a hitman was involved, and the murder is being investigated as a possible femicide, amid concerns about rising violence against women in Mexico, where a UN report highlights the alarming number of female homicides.

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