Rory McIlroy, who received the Green Jacket from Masters Champion Scottie Scheffler, marked a memorable victory at the 2025 Masters Tournament in Augusta, Georgia. As the 2026 Masters approaches, golf fans can prepare for a new viewing experience, as the broadcast schedule has introduced Amazon Prime Video as a key player in the coverage. Viewers can tune in to Prime for the early coverage on Thursday and Friday from 1-3 PM ET, with ESPN taking over from 3-7 PM. Weekend coverage will feature Paramount+ from 12-2 PM and CBS from 2-7 PM. Additionally, Prime Video will offer a specialized feed called “Inside Amen Corner,” which will provide data and statistics tailored to that iconic section of the Augusta National Golf Club.
Why It Matters
The introduction of Prime Video into the Masters broadcast lineup reflects a broader trend in sports media, where streaming platforms are playing an increasingly significant role. The Masters Tournament, renowned for its rich traditions, is also adapting to technological advancements and viewer preferences. The dedicated “Inside Amen Corner” feed is particularly notable, as it leverages data analytics to enhance viewer engagement, a strategy that has proven effective in other sports broadcasts. This shift is indicative of how major sporting events are evolving to reach wider audiences through diverse platforms.
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