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Martin Sorrell, the former CEO of WPP, is concerned about tech platforms like Google and Facebook encroaching on the turf of large advertising agencies. He believes that these platforms are increasingly taking on roles traditionally held by agencies, posing a threat to their business models. Sorrell also warns that agencies need to adapt and innovate in order to stay competitive in this rapidly changing landscape.
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Martin Sorrell: Tech platforms are encroaching on clients of large agencies | News
.png&h=630&w=1200&q=75&v=20170226&c=1&w=1200&resize=1200,630&ssl=1 "Martin Sorrell: Tech platforms are encroaching on clients of large agencies | News")
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