Martin Sorrell, the former CEO of WPP, is concerned about tech platforms like Google and Facebook encroaching on the turf of large advertising agencies. He believes that these platforms are increasingly taking on roles traditionally held by agencies, posing a threat to their business models. Sorrell also warns that agencies need to adapt and innovate in order to stay competitive in this rapidly changing landscape.
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Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
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