Opinions expressed by Entrepreneur contributors are their own. The landscape of ad spending has evolved significantly post-pandemic, with increased competition driving up costs. Factors like the surge in e-commerce, dominance of Google Ads and Facebook Ads, and limitations on data tracking have contributed to higher advertising prices. To stay competitive, businesses should leverage technology and automation to optimize their ad spend, plan in advance for disrupted seasons like holidays, and continually adapt to the evolving marketing landscape to navigate the challenges and drive success.
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‘Boring’ Businesses Are Making Millionaires — and You Can Borrow Their Strategies For Success
Entrepreneur contributors express the importance of "boring" businesses like waste management and property maintenance as steady, low-risk investments due to consistent demand and high barriers to entry. Key lessons include focusing on essential services, mastering local market dominance, prioritizing operational excellence over marketing, leveraging technology strategically, and building value through assets and systems to create lasting value and potential millionaire status, applicable to businesses of all kinds. Full Article
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