L'Oreal looks to U.S. 'land of opportunity' as China disappoints

L’Oreal, the world’s largest beauty group, aims to reduce its reliance on the Chinese market for growth, shifting focus to opportunities in the U.S. CEO Nicolas Hieronimus highlighted a decline in North Asia sales, with China accounting for 17% of total sales. Despite weaker consumer demand in recent quarters, fourth-quarter sales increased to 11.08 billion euros, with U.S. sales rising 1.4% and Hieronimus expressing optimism about the market’s potential for growth.

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