Lorde criticized AI smart glasses during her performance at the Real Cool Festival in Madrid, expressing her concerns about authenticity in the age of technology. Although she did not mention specific brands, her remarks likely targeted Ray-Ban, a festival sponsor known for its collaboration with Meta on smart glasses. In her speech, Lorde stated, “You don’t know if someone is wearing sunglasses or if they’re wearing those fucked up fucking… Can I just say, for the record, fuck the glasses. Don’t get the glasses. Not sexy.” This outburst comes as Meta faces scrutiny over its smart glasses, which are reportedly set to feature continuous recording capabilities in future releases. Following Lorde’s set, Blackpink’s Jennie, a Ray-Ban Meta AI ambassador, performed, highlighting the ongoing tension between tech brands and public sentiment.
Why It Matters
Lorde’s comments reflect a growing public concern about the implications of wearable technology, particularly as companies like Meta push the boundaries of how devices interact with daily life. The backlash against AI glasses is part of a larger discourse on privacy, surveillance, and the nature of human interactions in a digital age. As smart glasses become more integrated into social settings, discussions around their impact on personal connections and societal norms continue to evolve. This incident underscores the importance of understanding consumer sentiment in the tech industry as it navigates ethical considerations surrounding emerging technologies.
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