Coca-Cola announced the return of its red truck for Christmas, but Lidl has its own holiday cola truck touring nine UK cities, granting wishes, giving out presents and festive coupons, and offering a chance to win a Christmas food shop with a ‘Golden Ticket’. Visitors can submit wishes at each stop for Lidl to grant, while enjoying delicious festive food at the pop-up wonderland. Joanna Gomer, Lidl’s marketing director, emphasized the importance of giving back to communities through this initiative.
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