What You Need to Know
• Leah Kateb, re-founder and chief creative officer of Skylar, is reshaping the fragrance brand.
• Kateb’s shower routine featuring Skylar’s Vanilla Sky fragrance went viral on TikTok shortly after her reality TV stint.
• She engages with customers and incorporates their feedback into product development at Skylar.
Leah Kateb, re-founder and chief creative officer of Skylar, is transforming the fragrance brand after her shower routine featuring Skylar’s Vanilla Sky fragrance went viral on TikTok. Shortly after leaving the villa on Love Island USA, Kateb’s video hinted at a beloved perfume, leading to her role at Skylar. She describes her title as “re-founder,” emphasizing her active involvement in product development, creative decisions, and customer engagement. Kateb values customer feedback, using it to guide the brand’s evolution. Recently recognized as one of Forbes’ Top Creators of 2026, she continues to innovate within the fragrance industry.
Why It Matters
Leah Kateb’s transition from reality TV star to a key figure in the fragrance industry illustrates the growing intersection of social media influence and brand development. Her unique perspective as a former consumer of Skylar allows her to effectively address customer desires and preferences. The success of her TikTok content highlights the power of digital platforms in shaping consumer trends and brand visibility. As she re-establishes Skylar, Kateb’s approach may set a precedent for how brands engage with their audiences in the future.
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