Taiwanese airline Eva Air has named Malaysian digital agency Kingdom Digital as its creative agency of record for the local market, expanding their partnership that began in 2017. Kingdom Digital will now handle brand awareness, flight route promotion, and consumer engagement efforts for Eva Air, transitioning from its previous role as the airline’s social media agency. EVA Air, affiliated with the Evergreen Group, is known for its safety and premium services, while Kingdom Digital, a subsidiary of Hakuhodo, has a reputation for innovative campaigns and recently completed a travel-inspired event campaign for the airline.
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