iRobot has unveiled a new range of Roomba robot vacuums, one year after introducing its lidar-based models amidst bankruptcy proceedings. The eight new models feature improved navigation and suction power, with prices significantly reduced—up to £200 ($270) less than previous versions. These robots are designed to navigate better in homes with low furniture and include features like roller mops and a new “hot spot mopping” function. The lineup will be released in mid-2026 across various regions, starting with the Roomba 415 Combo and 115 Combo, which are already listed for £229 ($309) and £799 ($1,080) respectively. The previous lineup ranged from £249 to £999 in the UK, showcasing the new models’ competitive pricing strategy.
Why It Matters
This launch marks a strategic shift for iRobot, which is now owned by Shenzhen Picea Robotics following its bankruptcy. The new Roomba models aim to compete with established brands like Ecovacs and Roborock, which have been successful in the robot vacuum market by offering a variety of models at various price points. The introduction of advanced features, such as lidar navigation and improved suction capabilities, highlights iRobot’s efforts to reclaim market share and innovate within the home cleaning technology sector. Historically, iRobot has faced challenges in maintaining its leadership position since the Roomba’s initial success, making this new product line a critical component of its recovery strategy.
Want More Context? 🔎
