Interpublic Group (IPG) has launched Interact, an identity resolution cloud application powered by Acxiom, to integrate data, media, creative, and production across agencies and clients. The platform aims to enable mass personalization, leveraging technology from partnerships such as IBM and Google, resulting in new business wins and revenue growth for IPG. CEO Philippe Krakowsky emphasizes the importance of delivering true personalization at scale across all marketing activities to drive client engagement and business growth.
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