A couple of weeks ago, Instagram’s Adam Mosseri expressed concerns about AI’s growing presence on the platform, emphasizing the need for authenticity amid a surge of inauthentic content. He argued that creators must focus on being original voices, as AI-generated content becomes more accessible. However, the article critiques Mosseri’s view, noting that much human-made content is also formulaic and algorithm-driven, diminishing true authenticity. Without new incentives for creators, Instagram risks further reliance on predictable content, whether human or AI-generated.
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