Inside the decades-long struggle that made the Caitlin Clark phenomenon possible

Carol Stiff, a former small college basketball coach, transitioned to an entry-level programmer position in 1990. Her passion for the game led her to push for more women’s basketball coverage at ESPN, eventually leading to increased viewership and the rise of stars like Caitlin Clark. Stiff’s efforts to showcase women’s basketball laid the foundation for its current popularity and success in the media landscape.

Full Article