Volvo has chosen Initiative to handle its global media planning and buying account, with the review managed by MediaSense covering key markets like the US, UK, and China. Initiative, backed by IPG Mediabrands, will manage media planning and buying in all Volvo markets except China. The decision comes after Volvo’s global net media spend of $448.7 million in 2023 and the incumbent on the account, Mindshare, was shortlisted during the review process alongside Publicis Groupe and IPG Mediabrands.
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US unveils new port fees on Beijing-linked vessels to ‘reverse Chinese dominance’
The United States has introduced new port fees targeting Chinese-built and operated ships to enhance its domestic shipbuilding industry and reduce China's influence in the sector. This initiative arises from an investigation initiated during the previous administration and comes amid ongoing trade tensions exacerbated by tariffs imposed by President Donald Trump. The implementation of these fees, based on tonnage or container metrics for each Chinese-linked ship's US voyage, may further heighten discord between the two...
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