ICANN has reopened applications for new generic top-level domains (gTLDs) for the first time since 2012, allowing entities to apply for domains in 27 different scripts. This announcement comes with the release of a 439-page Applicant Guidebook that outlines the application process. Applicants are advised to review the string evaluation FAQ to understand valid gTLDs, as ICANN may reject certain applications. The application period will remain open until August 12, 2023, with a substantial application fee of $227,000. This initiative aims to provide businesses and communities with opportunities for customized top-level domains that reflect their unique identities and needs, while also promoting a multilingual internet for diverse language speakers.
Why It Matters
The introduction of new gTLDs is significant as it represents a shift in internet governance that could enhance branding opportunities for businesses across various sectors. Historically, the last round of gTLD applications in 2012 led to increased competition and innovation in domain names, allowing for more tailored online identities. This new round of applications not only aims to create a more inclusive digital landscape but also reflects the growing need for internet resources that cater to a global audience. By permitting domains in multiple scripts, ICANN is addressing the linguistic diversity of internet users, which is crucial as more people come online worldwide.
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