Hyundai announced a US$5.8 billion investment in a new steel plant in Louisiana, creating 1,300 American jobs and aiming to strengthen the US automotive supply chain. This move comes as part of a trend of companies, including Apple and Oracle, investing billions in the US following President Trump’s return to power in January. Trump’s threats of tariffs have led to a surge in investment in US projects, with Hyundai being the latest firm to join in.
Full Article
Puma’s new boss takes helm trailing Adidas and a recovering Nike
Puma's leadership has aimed to elevate the brand's image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company's goals and public perception. Want More Context? 🔎
Read more