Huel profits surge as meal replacement maker broadens fan base

Meal replacement company Huel has seen a significant increase in profits, with pre-tax profit almost tripling to £13.8mn and revenues growing 16% to £214mn. The brand has expanded its customer base beyond tech bros, now appealing to urban professionals, parents, and weight-loss drug users, thanks to its move into supermarkets and new product categories. Huel’s range now includes snack bars, hot and savoury meals, and ready-to-drink bottles, driving its growth and popularity among both men and women. Despite previous plans for an IPO, Huel is now self-funding and focused on expanding its business with long-term committed shareholders, making it an attractive prospect for multinational consumer goods companies looking to scale internationally.

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