Hue takes on cheaper rivals with the entry-level Essential smart bulb lineup

Hue launched its largest product lineup at IFA 2025, introducing the Essential smart bulb series aimed at budget competitors, with prices starting under $20. The collection features various bulb types, including A19 and GU10, and a new Hue Bridge Pro with enhanced performance and motion detection capabilities, alongside refreshed strip lighting products and a partnership with Sonos for voice control integration.

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