Samsung will kick off CES 2026 with its “The First Look” presentation on January 4 at 10 PM ET, streamed live from the Wynn Hotel in Las Vegas. Keynote speaker TM Roh, along with executives SW Yong and Cheolgi Kim, will discuss the company’s future plans, including new AI-driven customer experiences and updates on its product lines. Samsung has already hinted at a new range of large TVs and appliances featuring advanced technology. Further details are expected as the event approaches.
