How to keep children safe in an era of online ‘kidfluencers’ hired to promote toys

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Children as young as two have become stars through toy unboxing videos, with influencers like Ryan Kaji earning millions on YouTube. The blurred lines between play and work, independence and control, and privacy and profit raise concerns about child exploitation and online safety. Current policies do not adequately protect kidfluencers, highlighting the need for government intervention to support and safeguard children in the industry.

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