How to Grow a Business: Yum! Brands Co-Founder David Novak

David Novak, co-founder and former CEO of Yum! Brands, significantly grew the company during his 17-year tenure, increasing its market capitalization from $4 billion to $32 billion by focusing on creating a strong work culture. By prioritizing recognition and innovation, Novak emphasized the importance of a positive work environment, leading to sustained success and growth for the company. Today, Yum! Brands continues to value recognition and collaboration as key pillars of its corporate culture, fostering a culture of excellence and achievement among its 1.5 million global employees.

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