Salmon is commonly promoted as a sustainable and healthy protein source, but most salmon sold in the UK is farmed, with Scottish producers no longer required to disclose this information. Josh Toussaint-Strauss explores the significance of understanding the origins of salmon, highlighting discrepancies between marketing claims and the realities concerning health, environmental impact, and animal welfare. An inquiry has called for increased regulation of salmon farming in Scotland, and producers have been permitted to omit โfarmedโ from packaging, while Norway rejects a ban on fish farms despite threats to wild salmon.