Haleon launched an AI-powered tool called the Health Inclusivity Screener in partnership with CreativeX to assess the inclusivity of digital marketing assets across nine markets. The tool analyzes health literacy, accessibility, and representation in advertising, with the pilot run showing a 25% increase in ROI. Haleon plans to expand the tool to other brands and markets, aiming to make advertising more understandable and accessible for consumers while improving health outcomes. The tool, which combines existing analytics capabilities, has the potential to inspire similar initiatives in the industry to address inclusivity in marketing efforts.
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