Haleon launched an AI-powered tool called the Health Inclusivity Screener in partnership with CreativeX to assess the inclusivity of digital marketing assets across nine markets. The tool analyzes health literacy, accessibility, and representation in advertising, with the pilot run showing a 25% increase in ROI. Haleon plans to expand the tool to other brands and markets, aiming to make advertising more understandable and accessible for consumers while improving health outcomes. The tool, which combines existing analytics capabilities, has the potential to inspire similar initiatives in the industry to address inclusivity in marketing efforts.
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Four taken to hospital after fire breaks out in HDB flat near Holland Village
Read a summary of this article on FAST.Get bite-sized news via a newcards interface. Give it a try. Click here to return to FAST Tap here to return to FAST FASTSINGAPORE: Four people, including two firefighters, were taken to hospital after a blaze broke out in a flat near Holland Village on Thursday evening (Jun 19). The Singapore Civil Defence Force (SCDF) said it responded to the incident at Block 5 Holland Close at about...
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