Haleon launched an AI-powered tool called the Health Inclusivity Screener in partnership with CreativeX to assess the inclusivity of digital marketing assets across nine markets. The tool analyzes health literacy, accessibility, and representation in advertising, with the pilot run showing a 25% increase in ROI. Haleon plans to expand the tool to other brands and markets, aiming to make advertising more understandable and accessible for consumers while improving health outcomes. The tool, which combines existing analytics capabilities, has the potential to inspire similar initiatives in the industry to address inclusivity in marketing efforts.
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How quick-thinking workers helped rescue driver of car that fell into Tanjong Katong sinkhole
On July 26, quick-thinking workers near a sinkhole on Tanjong Katong Road South rescued a woman trapped in her car by using a rope. The woman, who was uninjured and later taken to the hospital, was able to walk and is undergoing further check-ups, with authorities commending the workers for their bravery and prompt action.https://www.youtube.com/watch?v=oRpeZfyOgNAhttps://www.youtube.com/watch?v=l1bi7CwR7Twhttps://www.youtube.com/watch?v=ULLE2pIPelE Want More Context? 🔎
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