GroupM New Zealand recently hosted an event in Auckland with TikTok to explore the future of influencer marketing, featuring insights from Goat and agencies like EssenceMediacom and Mindshare. The event delved into the growing creator landscape, showcasing strategies for advertisers to leverage influencer content across platforms to drive business outcomes. GroupM also introduced Goat Extend, a solution for extending influencer content reach omnichannel, and discussed the evolving nature of influencer marketing with industry experts and influencers.
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US, Israel look to Sudan, Somalia to resettle Palestinians
The US and Israel have approached officials in Sudan, Somalia, and Somaliland to discuss resettling Palestinians from Gaza in their territories, according to reports from the Associated Press. While Sudan rejected the proposal and officials from Somalia and Somaliland claimed unawareness of any contacts, the US had previously proposed taking over Gaza for reconstruction, sparking international rejection and fears of permanent displacement among Palestinians. Hamas's raid into Israel triggered the Israeli military assault in Gaza,...
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