GroupM New Zealand recently hosted an event in Auckland with TikTok to explore the future of influencer marketing, featuring insights from Goat and agencies like EssenceMediacom and Mindshare. The event delved into the growing creator landscape, showcasing strategies for advertisers to leverage influencer content across platforms to drive business outcomes. GroupM also introduced Goat Extend, a solution for extending influencer content reach omnichannel, and discussed the evolving nature of influencer marketing with industry experts and influencers.
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Child rapist tries to get supervision order lifted
Pierre John Parsons, now known as PJ, a transgender woman and convicted child rapist, has gone to the Supreme Court to have an extended supervision order lifted, arguing her predilection is now "latent and might only emerge in certain circumstances". Parsons was jailed for abducting and raping a 12-year-old girl in 1995, and has been on parole or under an ESO since. Despite previous breaches and more offending, the courts have upheld the ESO, citing...
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