GroupM New Zealand recently hosted an event in Auckland with TikTok to explore the future of influencer marketing, featuring insights from Goat and agencies like EssenceMediacom and Mindshare. The event delved into the growing creator landscape, showcasing strategies for advertisers to leverage influencer content across platforms to drive business outcomes. GroupM also introduced Goat Extend, a solution for extending influencer content reach omnichannel, and discussed the evolving nature of influencer marketing with industry experts and influencers.
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Rangiora’s growing carpark needs: Is paid parking the answer?
The Waimakariri District Council seeks feedback on future parking needs in Kaiapoi and Rangiora, including the possibility of paid parking and a new parking building for Rangiora by 2035. Proposed measures for Rangiora include graduated priced parking and acquiring additional parking sites to meet anticipated high demand. Consultation will be held later this month, with a parking management plan set to be adopted in May. Full Article
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