GroupM New Zealand recently hosted an event in Auckland with TikTok to explore the future of influencer marketing, featuring insights from Goat and agencies like EssenceMediacom and Mindshare. The event delved into the growing creator landscape, showcasing strategies for advertisers to leverage influencer content across platforms to drive business outcomes. GroupM also introduced Goat Extend, a solution for extending influencer content reach omnichannel, and discussed the evolving nature of influencer marketing with industry experts and influencers.
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