Global advertising expenditure is set to grow by 10.7% in 2024, reaching $1.08 trillion, driven by digital innovation and a resurgence in traditional media. Digital advertising dominates, with pure-play internet platforms projected to capture $741.4 billion, while retail media is emerging as a critical driver of growth, with ad spend expected to hit $154.8 billion globally in 2024. Challenges include potential disruptions from regulatory rulings, such as the US Department of Justice’s impact on Google’s search advertising revenue, and TikTok facing regulatory hurdles despite its projected 25.9% growth in advertising revenue this year.
Full Article
Monkey intruders in Singapore: Here’s how to stay one step ahead of them
SINGAPORE: Residents in Almond Estate are facing increasing thefts by wild monkeys, including the theft of car mirrors and household items, leading to a rise in monkey-related complaints to the government. With urbanisation reducing their habitat, long-tailed macaques are venturing more into residential areas, prompting discussions on their behavior and how residents can manage these encounters.https://www.youtube.com/watch?v=RBQTxvfrbEM Want More Context? 🔎
Read more