GE2025: PAP politicians creating content with influencers – win-win or no-no?

SINGAPORE: Ahead of the May 3 General Election, Singapore’s ruling People’s Action Party (PAP) has engaged in creative online outreach, featuring influencers in videos with light-hearted content. Notable examples include Minister Edwin Tong and actor Maxi Lim in a comedic Meet-the-People session, and Senior Minister Tan Kiat How collaborating with content creator Queenie Lim. While influencers involved stated they were not compensated, the PAP acknowledged working with creators, adhering to election campaign guidelines on advertising.