Ford is doubling down on EVs — the timing is awful

Ford recently unveiled a new manufacturing process aimed at making its electric vehicles (EVs) more sustainable, desirable, and affordable, though it faces significant challenges due to expiring EV tax credits and stiff competition from Chinese automakers. CEO Jim Farley acknowledged the difficulties ahead, emphasizing that while the initiative is ambitious, success is uncertain, especially given Ford’s previous $5 billion losses in the EV sector.

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