Shanna Whan, founder of Sober in the Country, confronts cultural stigma around alcohol consumption in rural areas, sharing her own journey of overcoming alcohol addiction. The charity supports around 1000 rural individuals, promoting non-alcoholic alternatives and raising awareness of the links between alcohol harm and various societal issues. A fundraising campaign, “The Big Shout,” encourages donations instead of purchasing alcohol for friends, particularly targeting isolated rural men. Despite challenges, the movement is gaining traction, emphasizing respect and choice over prohibition.
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