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England’s Win Over Norway Attracts Largest UK Audience for World Cup 2026

12 July 2026
in Sports
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England advanced to the semi-finals of the FIFA World Cup after defeating Norway 2-1, thanks to two goals from Jude Bellingham. The match garnered a peak audience of 16.8 million viewers on ITV1, making it the most-watched game of the tournament in the UK to date. Average viewership for the broadcast reached 12.7 million, according to overnight data. This game, held at Miami Stadium, surpassed the previous peak of 15 million viewers for England’s opening match against Croatia. However, the current figures fall short of England’s previous quarter-final viewings, which peaked at 21.3 million in 2022 against France and 20 million in 2018 against Sweden.

Why It Matters

The viewership numbers highlight the continued interest in England’s performance in the World Cup, with significant television audiences reflecting the sport’s popularity in the UK. Historical context shows that England’s matches have consistently drawn large audiences, with previous quarter-finals achieving even higher viewership figures. The move to the semi-finals in the 2026 World Cup adds to the legacy of England’s footballing history, as the nation seeks to improve on past performances and engage fans during the tournament. The strong audience engagement also indicates the importance of international sporting events in uniting viewers and boosting national pride.

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Tags: attractsAudienceCupEnglandslargestNorwaywinworld
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