Emirates achieves its fourth “Grand Slam” as the airline reveals a multi-year partnership with one of the most prestigious tennis events in the world – The Championships, Wimbledon.
As the Official Airline Partner of The Championships, Wimbledon – Emirates will elevate the world of tennis with exciting activations on-site. The Championships are scheduled to take place from 1 to 14 July 2024 at The All England Lawn Tennis Club.
The airline is now a proud partner of all four Grand Slam tournaments.
Sir Tim Clark, President Emirates Airline, stated: “From hard court to grass court – we are honored to be expanding our presence in the tennis world. Wimbledon is a major sporting event watched by millions worldwide, and we are thrilled to be associated with such a respected brand.
Emirates has always shown support for tennis and as a sponsor of all four Grand Slams – our dedication to the sport remains strong. We are excited to bring world-class tennis action this summer and to celebrate the best of tennis with fans from across the globe.”
Deborah Jevans CBE, Chair of the All England Club, commented: “We are excited to welcome Emirates to our family of Official Partners at Wimbledon. By partnering with Emirates as the Official Airline Partner, Wimbledon is aligning with a premium brand and one of the leading sponsors of tennis, and sports in general. This partnership with Emirates, as they enter their fourth decade supporting tennis, elevates the organization’s investment and connection to the sport.
We have seen unprecedented interest from the UK and around the world in attending The Championships this year, and support from Official Partners like Emirates helps us maintain the event at the top of the sport for both players and fans.”
Official Airline Partner of Wimbledon
Through this partnership, Emirates will receive a range of benefits including on-court branding in Centre Court and No.1 Court, on-site activations to engage with tennis fans, marketing, digital, and social media rights, hospitality tickets, and the opportunity to join the popular ‘Wimbleworld’ on the metaverse platform, Roblox, with Emirates’ branded tennis courts and obstacle courses.
Championing “Force for Good” initiatives
Emirates and Wimbledon will collaborate to support social impact initiatives across the UK. A multimillion-pound “Force for Good” fund will be established under the partnership to promote initiatives that have a positive impact on society and support local communities. More details on this fund will be announced in 2024.
Proud sponsor of four Grand Slams
Emirates has been the Official Airline of the ATP Tour since 2013 and Premier Partner since 2016. The airline sponsors some of the most prominent events on the ATP and WTA tours. In addition to all four Grand Slam tournaments, including: US Open (since 2012); Roland-Garros (since 2013); Australian Open (since 2015); and The Championships, Wimbledon (announced 2024) – the airline also supports 60 other tournaments throughout the year. Emirates has also backed the Dubai Duty Free Tennis Championships since its inception in 1993.
The airline’s sponsorship portfolio also includes other top global sports such as golf, horse racing, and sailing. In the UK, the airline proudly sponsors Arsenal, Emirates FA Cup, and Lancashire Cricket Club & Emirates Old Trafford.
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