Election Ad Watch: Liberals outspending Conservatives to get Facebook's boomer and gen-X users

The Liberal party’s most popular ad on Facebook and Instagram features leader Mark Carney in a six-second video promising an affordable Canada, targeting older voters. Both Liberals and Conservatives are heavily investing in digital advertising on Meta platforms, with the Liberals outspending the Conservatives. The Conservatives face a strategic dilemma in defining Carney negatively while presenting Pierre Poilievre as a safe choice amidst trade turmoil with the United States.

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