Dubai Business Events secured a record 437 events in 2024, marking a 20% year-on-year increase and attracting an estimated 210,731 delegates to the city. Collaborative efforts across sectors highlighted Dubai’s status as a top global MICE destination, with key wins such as the 2025 WFNS World Congress of Neurosurgery and the 2026 Forever Living Global Rally. Initiatives like the Al Safeer Congress Ambassador Programme and partnerships with industry bodies further solidified Dubai’s position in the competitive business events landscape.
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