Dragons’ Den’s Joe Wicks brought to tears by pitch as he invests in gym kit business

Fitness expert Joe Wicks was moved to tears on Dragons’ Den as he invested in BodyXcore agility kit, a portable gym equipment business. The founder, Joseph Keegan, shared his emotional journey of creating the product after personal loss and Wicks offered him the full investment of £70,000 for a 25% share. Known for his online workouts during the pandemic, Wicks has also raised money for the NHS and was recently injured on a run but remains dedicated to fitness.

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