Vegetable Colors Used in Doritos and Cheetos

PepsiCo is reformulating beloved snacks like Doritos and Cheetos to replace artificial dyes with natural colorings from vegetables and spices, responding to consumer demand and regulatory pressures. The company aims to maintain flavor and stability while ensuring a visually appealing product, with 60% of its offerings already free of artificial colors, and plans for all Lay’s and Tostitos chips to follow suit by year-end.

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