DOJ targets Google’s search monopoly with potential breakup | News

The DOJ has recommended potential breakup measures for Google in its antitrust case, including preventing unfair leveraging of products and prohibiting exclusive deals with companies like Apple and Samsung. Google argues its adtech business benefits advertisers and publishers, while facing global pressures over linking to news content. Marketers are monitoring the trial closely, anticipating significant shifts in digital advertising landscapes and potential challenges in campaign management and data targeting if the proposed changes are implemented.

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