Disney Struggles With How to Use AI – While Retaining Copyrights and Avoiding Legal Issues

Disney considered using AI to create a digital double of Dwayne Johnson for its live-action Moana, collaborating with Metaphysic to employ deepfake technology. However, concerns over legal implications, ownership rights, and potential backlash led to the decision not to include such footage in the final film, highlighting the company’s struggle to balance innovation with audience expectations and contractual obligations.

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