The creators of Derry Girls and Big Boys criticized ITV for planning to hire an executive to use AI for program ideas, calling it unethical and a threat to creative storytelling. The Writers Guild of Great Britain also condemned the move, with concerns about replacing human writers with AI and the impact on intellectual property rights. ITV defended its use of AI as a tool to enhance creativity, but industry professionals and unions expressed strong opposition to the potential impact on storytelling and the creative process.
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