DDB won the Grand Effie and the most metals at the 2024 Hong Kong Effie Awards, with their ‘McDiploma’ campaign for McDonald’s Hong Kong earning the Grand Effie. The agency also received one gold, two silver, and three bronze prizes, solidifying their reputation as Hong Kong’s top effectiveness agency. The awards, presented by HK4As, included a total of 31 awards, with DDB named as the Most Effective Agency of 2024 and Ogilvy winning gold for their Coca-Cola campaign.
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