The article discusses the potential impact of Donald Trump’s proposed 20% tariffs on EU goods, particularly concerning Italian food exports to the US. Italian agribusiness lobby Coldiretti warns that these tariffs could lead American consumers to substitute authentic Italian products with inferior, locally made alternatives, which they label as “counterfeit.” Despite concerns from Italian exporters, the article suggests that many American consumers, particularly Trump’s base, may not recognize the difference between genuine Italian products and cheaper imitations.
